M24608.34 | The Empire needs Men! (...) Enlist Now, 1914-18

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The Empire needs Men! (...) Enlist Now, 1914-18
Arthur Wardle
1914-1918, 20th century
75.1 x 50.8 cm
© McCord Museum
Keywords:  advertisement (9) , Poster (21) , Sign and symbol (2669)
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sean pinderPublished by sean pinder on 2017-03-05 11:11:46
This enlisting poster telling canadians to well enlist for the old lion which was britain, their homeland and some men bravely sacrificed their lives for the old lion.
MariafernandaPublished by Mariafernanda on 2016-03-10 18:47:02
In the image it is about that people are ready for war. There is a large lion because it means a soldier who protect us he will represent the country
Max Simpson2Published by Max Simpson2 on 2015-10-07 14:34:53
A poster to encourage British men to enlist. they use the word lion many times, as the British empire was greatly related to lions, which would reach out to patriots of the British empire.
alejandro bonetPublished by alejandro bonet on 2015-02-17 13:12:53
This picture is a poster and it says that the empire need troops for war.This poster is from: Australia, Canada, India & New Zealand.
hollyfaithfullPublished by hollyfaithfull on 2012-03-06 13:25:54
This is a propaganda poster that was made in Britain in 1915 and it was created to make people enlist into the war. In this poster there is a big lion & a few smaller lions. The big lion represents the soldiers in the war and the smaller lions represent their country and the people in it. The big lion is on top of the rock standing in front of the others to show that he's going to protect them and fight for them.
jermy12321Published by jermy12321 on 2012-02-24 14:00:07
This poster is a propaganda poster that uses Metaphor to convince Canadians and citizens of other countries in the Commonwealth. It used the metaphor of lions to try to show the image of victory against the weaker country called Germany. This poster helped raise a lot of attention to the war and it helped increase the amount of Canadian soldiers in the War.

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Keys to History

When the British government's ultimatum to Berlin expired at midnight Greenwich Mean Time, on August 4, 1914, the worldwide British Empire was automatically at war with Germany. However, self-governing Dominions could decide whether to help. Only South Africa even hesitated - long enough to be left out of Arthur Wardle's famous cartoon. A Dominion like the others, South Africa was torn by civil war as a faction remembered the 1899-1902 war and rallied to the nearby German colony of South-West Africa. They were crushed, and South Africa fought in Africa and sent troops to France. Including India along with the so-called "white Dominions" as a "young lion" was potentially more controversial. India had a large, British-trained professional army that was more significant in the British war effort than all the self-governing Dominions combined in the war's opening years. However, Dominion support was emotionally significant in Britain .

"Canadien" was the common self-description of French-speaking people in Canada. Certainly, many Canadians identified themselves with their Dominion, but in 1914 most English-speaking Canadians would have described themselves as "British" and understood that this British-designed and British-printed poster applied to them.

  • What

    The symbolic British lion and four of its cubs defy Germany in a 1914 patriotic cartoon
    that becomes a recruiting poster by 1915.

  • Where

    Posters were displayed on hoardings and on the sides of buildings as part of an untidy urban environment.

  • When

    The absence of South Africa dates the cartoon from 1914, but it was published and used for recruiting in Britain in 1915 and included in stocks of posters sent to Canada.

  • Who

    The Empire provided Britain with a large reserve of manpower which it had tried to organize and train before the war. India, which was not a Dominion but was governed from Britain, had a large, professional army that fought in France during the first winter of the war, suffering terribly from the cold. Later, Indian troops fought for the British against Turkey.