M997.63.2 | Trudeau: Care to purchase a little Québécois for next to nothing?

Drawing, cartoon
Trudeau: Care to purchase a little Québécois for next to nothing?
Normand Hudon
1969, 20th century
Ink, crayon and opaque white
20 x 22 cm
Gift of Mme Arlette Hudon
© McCord Museum
Keywords:  Cartoon (19139) , Drawing (18637) , drawing (18379) , Federal (334) , Federal-provincial relations (124) , figure (1849) , Liberal Party of Canada (243) , male (1608) , Ottawa (90) , Pierre Elliott Trudeau (92) , Political parties (800) , Politicians (860) , politics (10928) , Politics (1624) , Prime Minister (53) , Provincial (500) , Québec (427) , Québec or Canada political events (600) , Symbolic representation (411)
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Keys to History

Prime Minister Pierre Elliott Trudeau is shown in this cartoon as a sleazy door-to-door canvasser willing to sell a little Québécois to English-Canadian voters for next to nothing.

  • What

    One of the main challenges faced by Trudeau, a Québec politician from Montreal, was to woo English-Canadian voters, who were not necessarily as susceptible to his charms as his fellow Quebeckers were. In the 1972 federal election, the Liberal Party suffered a clear setback in its results outside Québec.

  • Where

    The flag in the cartoon, a Red Ensign that looks like Canada's old flag or the ensigns of Ontario or Manitoba, suggests that the house is the home of an English Canadian.

  • When

    Pierre Elliott Trudeau ran in five election campaigns as incumbent prime minister or as party leader and thus candidate for the office of prime minister (1968, 1972, 1974, 1979, 1980).

  • Who

    The bulldog bears a striking resemblance to former Conservative Party leader John Diefenbaker, a staunch defender of the Red Ensign, which the Liberals replaced with the Maple Leaf in 1965.