M996.10.96 | If You Drink, Don't Drive Your Car
If You Drink, Don't Drive Your Car
1993, 20th century
Graphite on paper
43.3 x 35.7 cm
Gift of M. Serge Chapleau
© McCord Museum
Keywords: Alcohol (2) , Anonymous citizen (162) , Cartoon (19139) , cultural (10) , Drawing (18637) , drawing (18379) , Life in society (104) , Nez rouge (1) , People (413) , Social stakes (275) , transportation (338)
Keys to History
Despite the debate they give rise to, public awareness campaigns against impaired driving are not always enough to overcome the resistance of drunk drivers, who are never short of reasons to justify their decision to drive "their" car.
The deterrent effects of public awareness campaigns against drinking and driving are hard to determine. Between 1995 and 2000, the number of deaths attributable each year to drivers who had consumed alcohol declined from 1296 to 864. Yet in 2006, 30% of the deaths on Québec roads were reportedly due to driving while under the influence of alcohol.
End-of-year celebrations with family or friends or in public places often lead to overdrinking.
A survey conducted in 2000 revealed that, despite the many public awareness campaigns, over 10% of motorists have driven their car after drinking more than the legal limit.
The two drivers in the cartoon represent the average Quebecker.