M918.104.22.168-12 | Stove model
1880-1940, 19th century or 20th century
33 x 41 x 16 cm
Gift of Mr. Saul Ettinger
© McCord Museum
Keywords: Model (422)
Keys to History
ADVERTISING: THE ART OF SEDUCTION
To have their goods distributed to the greatest number of potential consumers, manufacturers and wholesalers first had to persuade retailers to carry them. They made use of a variety of means and advertising media to this end. Some relied on travelling salesmen who crisscrossed the countryside carrying samples of all sorts of goods-from yard goods to cast-iron frying pans-and an order book. Print advertising was also a key part of the marketing strategy. It was at this time that illustrated catalogues showing manufactured goods first made their appearance, along with colourful trade cards featuring the latest products.
Scale-model stoves like this were shown by travelling salesmen to prospective customers.
The stove occupied a central place in the kitchen, the most important room in rural and working-class homes. It was both useful and decorative. That is why foundries made many models, often very ornate, like this Eagle.
Cast-iron cookstoves of this type, with a raised firebox, made their Canadian appearance in the 1840s and 1850s. Cooking soon moved from the hearth to the stove, a major change in the kitchen.
A number of Canadian foundries were known for the quality of their stoves: Ives & Allen of Montreal, Bélanger of Montmagny, Bernier of Lotbinière, Findlay of Carleton Place and Gurney of Hamilton.