M988.176.304 | The Selling of the Games

Drawing, cartoon
The Selling of the Games
Aislin (alias Terry Mosher)
1976, 20th century
Ink on paper
35 x 29.5 cm
Gift of Mr. Terry Mosher
© McCord Museum
Keywords:  athlete (11) , Cartoon (19139) , Culture / Sports (256) , Drawing (18637) , drawing (18379) , figure (1849) , group (644) , Mass media (86) , Montreal (409) , Olympics (54) , Sponsorship (5) , sports (645) , sports (154)
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Keys to History

This "business" parade is an ironic take on the opening ceremony of the Montreal Olympic Games in which the athletes take part before the actual events begin.

  • What

    By becoming an increasingly grandiose spectacle, the Olympic Games has turned into a much-sought-after showcase for companies and all kinds of consumer products. This commercialization of the Games has sparked a debate within the Olympic movement.

  • Where

    The opening ceremony of the Olympic Games took place at Montreal's Olympic Stadium.

  • When

    The opening ceremony of the Montreal Olympic Games took place on July 17, 1976.

  • Who

    The athletes from all the participating countries normally take part in the opening ceremony while in this "business" parade, it is companies that are the stars.