M988.176.304 | The Selling of the Games
The Selling of the Games
Aislin (alias Terry Mosher)
1976, 20th century
Ink on paper
35 x 29.5 cm
Gift of Mr. Terry Mosher
© McCord Museum
Keywords: athlete (11) , Cartoon (19139) , Culture / Sports (256) , Drawing (18637) , drawing (18379) , figure (1849) , group (644) , Mass media (86) , Montreal (409) , Olympics (54) , Sponsorship (5) , sports (645) , sports (154)
Keys to History
This "business" parade is an ironic take on the opening ceremony of the Montreal Olympic Games in which the athletes take part before the actual events begin.
By becoming an increasingly grandiose spectacle, the Olympic Games has turned into a much-sought-after showcase for companies and all kinds of consumer products. This commercialization of the Games has sparked a debate within the Olympic movement.
The opening ceremony of the Olympic Games took place at Montreal's Olympic Stadium.
The opening ceremony of the Montreal Olympic Games took place on July 17, 1976.
The athletes from all the participating countries normally take part in the opening ceremony while in this "business" parade, it is companies that are the stars.