M965.199.5838 | A Kiss in the Dark.
A Kiss in the Dark.
1967-1968, 20th century
Ink and graphite on card
36.7 x 29.4 cm
Gift of Mr. John Collins - The Gazette
© McCord Museum
Keywords: Cartoon (19139) , Drawing (18637) , drawing (18379) , Federal (334) , figure (1849) , Leadership race (77) , Liberal Party of Canada (243) , male (1608) , Pierre Elliott Trudeau (92) , Political parties (800) , Politicians (860) , Politics (1624) , politics (10928) , Québec or Canada political events (600) , Symbolic representation (411)
Keys to History
The relationship that developed between the Canadian electorate and Liberal candidate Pierre Elliott Trudeau during the campaign for the federal general election of June 25, 1968, is portrayed in this cartoon as a love story. Canadians' infatuation with Trudeau reached such levels that the press described the atmosphere surrounding his public appearances as "Trudeaumania."
According to the cartoonist, Canadians were so taken with Trudeau's image that they pretty well disregarded the content of his political platform, including his vision of one Canada and the just society.
The Liberals' popularity was especially high in Québec, Ontario and British Columbia, where they recorded remarkably strong election results.
Trudeaumania reached its high point during the campaign leading up to the general election of June 25, 1968.
After serving as minister of justice in the cabinet of Lester B. Pearson, Pierre Elliott Trudeau was prime minister of Canada from 1968 to 1979, and then from 1980 to 1984.