M930.50.5.276 | R. N. McCallum

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R. N. McCallum
John Henry Walker (1831-1899)
1850-1885, 19th century
Ink on paper on supporting paper - Wood engraving
9 x 7.2 cm
Gift of Mr. David Ross McCord
© McCord Museum
Keywords:  Miscellaneous (671) , Print (10661)
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Keys to History

Merchants soon recognized the commercial potential of Christmas. Holiday advertising began to appear in newspapers and illustrated magazines, with an emphasis on toys and other things for children. Jewellers promoted gifts for ladies. Christmas became a time to show special appreciation of suppliers and loyal customers and Christmas cards became more common in business.

  • What

    This card was designed by John Henry Walker for Montreal merchant R. N. McCallum. It is a humorous look at Christmas that invites customers to buy their gifts at McCallum's.

  • Where

    Phillips Square was a prestigious business address in the heart of the Golden Square Mile, where the most expensive, elegant stores in Montreal were located.

  • When

    This Christmas card was most likely produced between 1878 and 1883, the years when McCallum's store was located on Phillips Square.

  • Who

    R. N. McCallum did business in Montreal between 1878 and 1898, offering a wide range of products: stationery, albums, decorations and toys.