M2001X.6.56.519 | C. E. Pariseau, Furniture Warerooms

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C. E. Pariseau, Furniture Warerooms
John Henry Walker (1831-1899)
1874-1875, 19th century
Ink on paper - Photoengraving
14 x 22 cm
© McCord Museum
Keywords:  Print (10661)
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Keys to History

In the second half of the 19th century, advertising had become a highly developed medium as a means of informing the public of goods and services.

This advertisement for C. E. Pariseau, a furniture warehouse at 447 and 449 Notre-Dame Street in Montreal is from the "Lovell's Montreal Directory for 1874-1875". Lovell's is an alphabetical directory of Montreal's citizens, streets, subscribers, advertisers, businesses, and suburbs.

The furniture industry in Quebec became quite developed in the late 19th century, for example in 1871, there were 218 furniture manufacturers in Quebec , 25 of which were in Montreal . C. E. Pariseau was one of Montreal's important furniture manufacturers in 1881 . As a result of higher competition on the furniture market, many manufacturers, including Pariseau, placed ads in newspapers and directories advertising the latest models in their showrooms. The furniture illustrated in this advertisement is in the style of the Renaissance revival, a style that was very popular in the mid-Victorian period.

  • What

    "Lovell's Montreal Directory" was a yearly publication which people used to locate individuals or businesses within Montreal.

  • Where

    C.E. Pariseau Furniture Warerooms was located at 447 and 449 Notre-Dame street in Montreal.

  • When

    In the second half of the 19th century, springs became an element of furniture's upholstery.

  • Who

    John Lovell (1810-1893), the publisher of this Montreal directory, immigrated from Ireland to Montreal in 1820 .