C571.1 | La Presse Mercredi 18 Octobre 1899
La Presse Mercredi 18 Octobre 1899
October 18, 1899, 19th century
60 x 43 cm
© McCord Museum
Keywords: Newspaper (1)
Keys to History
The 1880s saw the arrival of wide-circulation newspapers. Newspaper readership was expanding for several reasons: the increase in newspaper distribution; the falling cost of newspapers resulting from technological innovations and increases in advertising; and the many attractive features being introduced. Newspapers were becoming a powerful communications tool for reaching a broader public and reporting on a broader range of subjects. Readers, in turn, now had improved access to information on society and culture as well as on upcoming local events and the recent exploits of their favourite sports stars.
Wide-circulation newspapers were relatively inexpensive and aimed at a mass readership. They were also distinguished by their appealing design and content, and the extensive advertising they carried.
Wide-circulation newspapers were produced in factories using new typesetting, printing and folding techniques that enabled the printing of thousands of copies.
The daily newspaper La Presse was founded on November 17, 1884. Its daily print run was then almost 10,000 copies, a figure that increased to 100,000 copies by the end of the 1900s.
La Presse, which was marketed as "the one-cent newspaper," was aimed at a wide readership. By the end of the 19th century, more than 80 per cent of Montrealers knew how to read.