1998-445 | Types of the Stage: Evangeline

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Types of the Stage: Evangeline
About 1893, 19th century
4.5 x 8.5 cm
This artefact belongs to : © Musée acadien of the Université de Moncton
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Keys to History

The practice of putting cards or other souvenirs in product packages goes back to the 19th century. Various companies used this tactic to boost sales. It was hoped that consumers would become collectors and would be tempted to keep buying in the hopes of getting the complete set.

That was how baseball and hockey cards started. The free items varied greatly, in both type and subject. For example, a tea company printed a series of picturesque scenes of Canada that could be cut out from the package.

Evangeline's image caught the attention of company executives and inevitably became part of the souvenir market. In the late 19th century, chewing-tobacco manufacturer Lorillard put out a series of cards illustrated with pictures of famous female "types of the stage," and one of them was Evangeline. Stanfield's Underwear also issued a series of pictures of the great lovers of literature, including Romeo and Juliette and Gabriel and Evangeline.

  • What

    This card, from Lorillard chewing tobacco, was one in a series titled "Types of the Stage."

  • Where

    Lorillard Tobacco was located in New York at the time.

  • When

    The series of cards that included Evangeline dates from around 1893.

  • Who

    This stage Evangeline was probably inspired by the opéra bouffe.